> For the complete documentation index, see [llms.txt](https://docs.flock.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flock.io/flock-products/fomo/launch-lifecycle-deep-dive/1.-launch-initiation.md).

# 1. Launch Initiation

Real Model Asset Offering (RMO)

A model launch begins with a Real Model Asset Offering (RMO) initiated by the Real Model Asset (RMA) Issuer.

During this phase:

* The RMA Issuer defines a concrete model deployment configuration, including model architecture and hosting tier.
* A 7-day fundraising process is opened where participants commit $FLOCK to support the deployment.
* Fundraising follows predefined minimum and maximum targets that reflect the economic requirements of hosting and operating the model.

Crucially, no Model Tokens ($MT) are minted during this stage. If the minimum fundraising target is not met within the launch window, the deployment does not proceed and pledged funds are redeemable (excluding platform fees). This ensures that model assets only come into existence when sufficient economic backing is secured.


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